Turning business goals into human-centered experiences.
Product Designer
+ DESIGN STRATEGY
+ PROBLEM SOLVING
+ COLLABORATION
E-Commerce
Accelerating Growth in Shopping Experience
By integrating product feeds into our ad formats, we made it easier for users to browse and shop directly from the ads. This approach ensures real-time accuracy, improves product visibility, and helps drive stronger conversion rates for businesses.
Partnership Brand
A Sweeter Way to Experience Hersheyland Ads
As the lead designer behind a range of high-impact creatives, I helped drive a 200% increase in contracts within the first two years.
The Password is “Hersheyland”
Video Product
Solving Spatial Constraints to Deliver High-Impact Video Ad Experiences
This project focused on redesigning the video ad experience for Kargo’s proprietary player, Fabrik, by introducing immersive companion banner formats. Designed to work within publisher constraints, the new formats enhanced brand visibility, improved user engagement, and delivered measurable performance gains.