Enhanced Branded Canvas Viewstream
Overview
I am responsible for upgrading our original branded Canvas Viewstream, an outstream format featuring a static branded canvas, to a cross-channel version. Utilizing Kargo’s proprietary video platform, Fabrik, the new branded Canvas Viewstream facilitates a seamless transition to diverse animations.
Goal
Elevate client brand's presence by seamlessly fusing video with a rich-media or static banner, creating an immersive branded experience that commands attention and drives awareness. With customizable banner features, the brand will drive unparalleled interaction like never before.
Category: Video Product Innovation
Role: Lead Interactive designer
Year: 2024
Become the Industry Leader in Video
Don’t we already have a Branded Canvas Viewstream?
Yes, But There’s Room to Grow!
BCV 1.0
Non-Optimized Video Player Size
BCV Vertical
Lack Rich Media Banner Capabilities
Venti Video
Display Format with Video
Our original branded Canvas Viewstreams were designed with fixed dimensions tailored to the mobile environment, resulting in a suboptimal appearance when displayed on desktop screens. Additionally, these units had limited capability for displaying branded banners and did not support banner animations.
Conversely, the Venti unit can incorporate a video player and various banner animations. Despite these advantages, the unit still appeared unsuitable on desktop displays due to its mobile-centric design.
Benefits of Pairing Desktop with Mobile
1 Brands Thrive with Consistency
Drive loyalty with familiar & cohesive ad experiences across screens
2 Impress Consumers Everywhere
Cross-screen activations unlock unique
reach & better ad decisioning
3 Save Time & Money
Reduce creative friction & resource drain by running two screens at once
These benefits will result in a 17% increase in incremental reach and a 14% lift in attention.
The Design Journey
Designing and building great products is never a straightforward process. In my role as the Lead Interactive Designer for Video Product Innovation, I had several key responsibilities. I led a design sprint, conducted product tests across various publisher pages, and collaborated with the Product team on coding solutions. This was a team effort at every stage.
Meet the Enhanced Branded Canvas Viewstream
Uncompromised Video Experience
Features a prominent video player that is optimized to the screen that content is being consumed on, following a basic aspect ratio of 16:9 video + 6:5 asset regardless of screen
Rich Media Banners
Providing versatile applications with ISI, Product Carousel, Store Locator, Location Based, Product Feeds
CORE Enabled
Transacted as true video instead of display + Build the creative once and dynamically adjusts to the screen size
Next Steps
More visuals, more information for you
Following the successful launch of the Enhanced BCV, our mission is to further develop the unit's interactivity. The next iteration will feature a double companion banner paired with a video player unit. This version will support an image gallery and messaging simultaneously. Additionally, we are considering a display banner with integrated video and Important Safety Information (ISI) specifically for pharmaceutical brands.
Another variation will include Dynamic Product Ads (DPA) within the banner of the Enhanced BCV. This enhancement will go beyond brand awareness by connecting users directly to a shopping experience.