Instream Pre-Roll
Overview
As a Video Ad Innovation Designer, my primary objective was to identify opportunities for revenue growth within our video products. One such opportunity was in In-Stream video, an area previously unexplored by Kargo. Our video product team subsequently developed four distinct executions to address this potential.
Category: Video Ad Innovation
Role: Lead Interactive designer
Year: 2021-2022
Brands that have selected this format includes:
75%
of U.S. adults spend up two hours watching short-form digital video content each day.
89%
Of marketers say video ads have a good ROI.
An efficient & effective video solution, Kargo’s pre-roll allows brands to drive upper funnel results by safely running device-optimized assets before top-tier contextually relevant accompanying video content.
Branded Canvas
Optimized for Brand Awareness & Message Recall
Split Card
Optimized for Consideration Intent & Discoverability
Interactive
Optimized for Brand Affinity & Commerce
Premium Pre-Roll
Optimized for TV Extension & Message Consistency
Enhanced Pre-Roll
BRANDED CANVAS
The Branded Canvas squeezes your video back with additional product imagery and messaging, driving deeper awareness & memorability.
KPI | Brand Awareness
Use cases | CPG, Entertainment, Auto
Why do advertisers love it?
Of the views exposed to the enhanced Branded Canvas pre-roll formats,
9/10 were familiar with the brand advertised
3/4 were favorable of the brand advertised
3/4 would consider purchasing products from the brand advertised
Enhanced Pre-Roll
SPLIT CARD
The Split Card offers large real estate next to the video ad, ideal for product showcase, promotional offers or oversized call-to-action prompts.
KPI | Brand Awareness
Use cases | CPG, QSR, Telecom, Travel
Why do advertisers love it?
Of the viewers exposed to the enhanced Split Card pre-roll ad formats,
9/10 were familiar with the brand advertised
4/5 were favorable of the brand advertised
3/4 would consider purchasing products from the brand advertised
Enhaced Pre-Roll
INTERACTIVE
The Interactive execution adds subtle branding elements on top of the video for playful motion and bonus attention.
KPI | Brand Awareness, User Engagement
Use cases | CPG, Retail, Pharma, Finance, Food
Why do advertisers love it?
Of the viewers exposed to the enhanced interactive pre-roll ad formats,
9/10 were familiar with the brand advertised
8/10 were favorable of the brand advertised
3/4 would consider purchasing products from the brand advertised
Following the successful market launch of our pre-roll units, we expanded the format to Connected TV (CTV). This pre-roll format evolved into CORE.
“Creative Once Ran Everywhere”
Pre-Roll drives more
meaningful actions
The consumers who saw Kargo video ads were significantly more likely to:
Buy the product
Learning something new
Search online
○ Standard Pre-Roll
• Kargo Premium Pre-Roll
Click on the ad
The consumers who saw the Kargo videos ads reported the following compared to standard pre-roll: